In this diploma course, the participant will attempt to understand the phenomena, both managerial and technological dimensions of E-Commerce, and how organizations successfully conduct Internet-based activities. This training provides an overview of E-Commerce both from technological and managerial perspectives. It introduces E-Commerce frameworks, and technological foundations; and examines basic concepts such as strategic formulation for E-Commerce enterprises. This program is designed to familiarize participant with current and emerging electronic commerce technologies using the Internet.
This training program is a comprehensive program in E-Commerce and digital business strategy. This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.
Our Courses are certified by Internet and Mobile Association of India( IAMAI), which is the highly respected industry association of India in Internet & Mobile domain. This means that you would receive Diploma course certificate by IAMAI & DigiGYAN, which has industry recognition. We train our learners for Google certifications through a rigorous training.
If you are looking for the best Institute to learn E-Commerce and Digital business then DigiGYAN Institute is the place where you should be. Our E-Commerce and Digital business courses are meant for students, working professionals as well as business owners and entrepreneurs who are looking to take their career & business to global heights.
The course outline of the program – Professional Diploma in E-Commerce and Digital Business Systems is provided below:
- Module 1-Understanding Electronic Commerce:
Introduction to Electronic Commerce and Electronic Business; Evolution and trends in E-Commerce; Impacts of Electronic Commerce; Market forces driving E-Commerce
- Module 2- E-Commerce business models and Strategy:
Types of E-Commerce; Strategic Analysis for E-Commerce; E-Commerce business models; Revenue models in E-Commerce; Mobile Commerce; e-Governance; Creating an right E-Commerce model and business strategies for any company.
- Module 3- Technology Infrastructure for E-Commerce:
Building Website for E-Commerce; Electronic Data Interchange (EDI); Web technologies and hosting for E-Commerce site; Website design best practices; E-Commerce System Applications; Mobile Apps; Managing E-Commerce infrastructure.
- Module 4- E-commerce Security Issues & Controls:
Understanding security issues in E-Commerce; Security and Control measures in E-Commerce: Cryptography based solutions, security protocols, VPN, Firewall, Digital signature, Digital certificate, Public Key Infrastructure(PKI); Legal issues; Risk Management Plan in E-Commerce.
- Module 5- Electronic Payment Systems Infrastructure for E-Commerce:
Payment systems in E-Commerce; Electronic Fund Transfer; Digital currency; Electronic cash; Electronic Payment system and strategies for E-Commerce transactions.
- Module 6-Digital Marketing and tools of digital marketing:
Promoting E-Commerce through Digital marketing; Social Media Marketing (SMM); Promoting E-Commerce through Search Engine Marketing(SEM) and SEO; Email Marketing; Better decisions with Web Analytics; Mobile Marketing; Affiliate Marketing; Creating Digital Marketing Plan.
- Module 7- Implementing E-Commerce:
Supply Chain Management for E-Commerce; e-Procurement; Change Management, HR requirements; Organization structure and culture in E-Commerce environment; Knowledge Management & Learning organizations. Implementation issues and success factors for E-Commerce companies.
- Module 8 –E-Commerce Marketing & Integrated Digital Marketing Strategy:
Marketing the E-Commerce company using digital media; Customer Targeting and Proposition; Selecting appropriate digital tools to create an Integrated Digital Marketing plan: SEO, SEM, etc.; Creating a Integrated digital marketing strategy; Strategies to guide online shoppers to an E-Commerce website and persuading them to buy the products or services online.
- Module 9- Capstone-Industry Project on E-Commerce and Digital Business Strategy:
Understanding Marketing environment, Understand Business model of the Company, Develop Integrated Digital Commerce Plan & Strategy.
- Module 10- Career Guidance Module for E-Commerce Professionals:
Career options in E-Commerce & Digital business arena, E-Commerce roles in industry, Skills & Competencies of a E-Commerce Professional, Essential soft skills training for successful interviews.
Who should enroll
- Students doing their Graduation/Post graduation in Management, Commerce, Technology, etc.
- Working Executives/Managers in Marketing, Advertising, Media, and related domains.
- Business owners, Professionals & Entrepreneurs looking to expand/start their business.
- Industry experts to train you
- Learn A-Z of Internet Marketing
- Earn a IAMAI certificate which is recognized by Industry; Assistance for Google Certification
- Better Marketability in the Job market and Better salary packages/ Job profiles.
- Unlimited doubt clearance during and after the course is over
- 100% money back guarantee!
- Research based Internship
- Work as a Freelancer/Start your own business
- 24 *7 E-learning support
- 100 % Placement assistance
- Flexible Learning modes (Weekend/ Weekday/ Face-to-Face/ Online mode)
- Classroom sessions (Face-to-Face & Online Instructor led Training)
- Training Content (Presentation + Video)
- Weekly exercises
- Home assignments
- Research projects
- Q & A support
- Weekday or Weekend class options
Weekday Class (Evening Batch) : Mon – Fri (3 hours) (20 weeks)
Weekend Class (Morning/Evening Batch) : Sat (4 hours) (15 weeks)
Weekend Class (Morning/Evening Batch) : Sun (4 hours) (15 weeks)
* Service Tax as applicable
How to Register
Call us on : +91-8800246007 | +91-9899938568
Email : firstname.lastname@example.org
Money Back Guarentee : In case you do not like our Digital Marketing Professional Training Course, do ask for 100% money refund after your 1st session or with in the seven days of registration.
Group Discount : Get 10% off on 2 registrations
Get 15% off on 3 registrations