According to the latest Global Digital Advertising Report from Adobe which is based on the Search Engine Marketing trends of 2014, Search engine marketing spend has grown 12% globally year on year. In the online advertising industry, Search advertising is most important amongst all and in India also it has been doubling in size each year.
There are lots of Search engines choices for your Search Engine Marketing (SEM). So how do you succeed on these platforms? The key is planning and management. In this SEM training course, we will train you on all aspects, from setting your goals, keyword research, budgeting as well as how to plan and measure your PPC campaigns.
Training Topics for Search Engine Marketing
- Overview of Search Engine Marketing (SEM)
- Know the differences between SEM and SEO
- Overview of Google AdWords, Microsoft AdCenter and Yahoo Search Marketing
- Google Adwords PPC Campaigns
- Understand what is Quality Score, CTR and Conversion rate etc
- Understanding different types of Adwords
- Creating Adwords account
- Getting familiar with the Adwords structure
- Valuing Keyword Research and learn to use different tools and techniques in Keyword research
- Creating new campaigns
- Targeting with locations and languages
- Devising profitable bidding strategies
- Understanding Ad extensions
- Using Adwords Conversion tracking
- Creating Remarketing list
- Measuring Return On Investment (ROI) on your campaigns
Who Should Attend
- Business Heads
- Marketing Managers
- Digital Marketing Team
- Advertising Managers
- Sales and Marketing team
- Brand Managers
- Measure accurately the returns on advertising spend
- Use the most cost effective marketing medium to advertise
- Drive targeted traffic to your website
- Build your brand using SEM
Program duration & delivery
This training program duration is two days. It is delivered in blended model using best-of-breed learning practices and e-Learning. The programs can also be offered at the company’s site as per the customized curriculum requirements.
How to Register & Program Fee
You are advised to contact us for registration and fee details at the below given contact person for appropriate counseling and registration requirements.
We also offer custom-designed training programs meeting the specific requirement of the particular company. Companies / Sponsored candidates are requested to Contact us for the appropriate design and scheduling of the training program.
Contact: Dr. Anju Gulla- Lead Trainer (Digital Marketing)